When choosing a supplement, it’s easy to focus on the ingredients listed on the label. But what about where those ingredients come from? How are they sourced? Who selects them? And what standards are applied before they ever make it into a finished product?

At New Nordic, we believe that exceptional products begin long before manufacturing starts. They begin with a commitment to sourcing high-quality ingredients, building trusted supplier relationships, and maintaining rigorous standards at every stage of product development.

This commitment is what we call the New Nordic Standard.

Quality Starts at the Source

Not all ingredients are created equal.

The quality of a botanical extract, vitamin, mineral, or plant ingredient can vary significantly depending on factors such as growing conditions, harvesting methods, extraction processes, and supplier expertise.

That’s why New Nordic takes a hands-on approach to sourcing ingredients. Rather than simply selecting ingredients from a catalogue, our team works to identify high-quality raw materials from trusted sources around the world.

The goal is simple: to ensure every ingredient meets the standards required to create products that consumers can trust.

The Minds Behind the Magic

At the heart of New Nordic’s product development is a passion for plants, nature, and scientific innovation.

Our founders and leadership team have spent decades exploring the world in search of exceptional natural ingredients. This commitment to quality doesn’t happen from behind a desk—it often involves travelling directly to the source.

New Nordic’s CEO and product development teams regularly visit suppliers, growers, and production partners to better understand the origins of the ingredients used in our formulations. These visits help strengthen long-term relationships, maintain quality standards, and ensure that the ingredients selected align with New Nordic’s philosophy of combining nature and science.

From forests and fields to specialised cultivation sites, seeing ingredients at their source provides valuable insight into quality, sustainability, and consistency.

A Global Search for Exceptional Ingredients

Many of the ingredients used in New Nordic products are sourced from carefully selected locations around the world.

Our team continually researches new botanical extracts, traditional herbs, fruits, vegetables, and nutrients that may offer unique benefits. This global perspective allows us to discover innovative ingredients while remaining rooted in Scandinavian values of quality, simplicity, and trust.

Whether it’s a specialised plant extract, a carefully cultivated herb, or a scientifically developed nutrient, every ingredient is selected for a reason.

The result is a portfolio of products built on a diverse and carefully curated collection of natural ingredients.

"With hundreds of carefully selected ingredients across our range, quality remains our constant standard."

Hundreds of Ingredients, One Quality Standard

One of the things that makes New Nordic unique is the sheer breadth of ingredients used across our product range.

From herbal extracts and plant compounds to vitamins, minerals, amino acids, berries, fruits, vegetables, and specialised nutrients, New Nordic works with an extensive variety of ingredients to create targeted wellness solutions.

Each ingredient must meet strict quality requirements before being considered for inclusion in a product.

This commitment allows us to develop formulas designed to support a wide range of health and wellbeing goals, including:

Behind every product is a carefully selected combination of ingredients chosen for their quality, purpose, and compatibility within the formula.

Shop our best-sellers:

Active Liver™

Price range: £26.73 through £42.80 — or subscribe to save 20%

Apple Cider™ Gummies

£19.56 — or subscribe to save 20%

Collagen Shot™

£30.89 — or subscribe to save 20%

Hair Volume™

Price range: £26.73 through £64.22 — or subscribe to save 20%

Combining Nature and Science

At New Nordic, innovation is driven by a belief that nature and science work best together.

Traditional botanical knowledge often provides inspiration, while modern scientific research helps guide ingredient selection and formulation development.

This approach allows us to create products that are rooted in natural ingredients while benefiting from contemporary nutritional science.

Rather than following short-term trends, New Nordic focuses on developing formulations designed to deliver meaningful, long-term wellness support.

Long-Term Supplier Relationships Matter

Trust is a key part of ingredient sourcing.

By building strong relationships with trusted growers, suppliers, and production partners, New Nordic is able to maintain consistency and quality across its product portfolio.

These long-term partnerships provide greater transparency and help ensure ingredients continue to meet the standards expected by both the company and its customers.

It’s a philosophy built on collaboration, expertise, and a shared commitment to quality.

Why Ingredient Quality Makes a Difference

The effectiveness of a supplement starts with the quality of its ingredients.

Even the most carefully designed formulation can only be as good as the raw materials used to create it. That’s why sourcing, selection, testing, and quality control are such important parts of the New Nordic approach.

For consumers, this means confidence that the ingredients in every product have been chosen with care and purpose.

The New Nordic Standard

The New Nordic Standard isn’t a single test, certification, or manufacturing process.

It’s a philosophy.

It’s the commitment to travelling the world in search of exceptional ingredients. It’s the dedication to building trusted supplier relationships. It’s the passion for combining nature with science. And it’s the belief that quality should never be compromised.

From ingredient discovery and sourcing through to product development and production, every step is guided by the same principle: creating supplements that meet the high standards New Nordic customers have come to expect.

Because when it comes to wellness, quality isn’t just an ingredient—it’s the foundation of everything we do.