The original Swedish blueberry supplement for the eyes
Blue Berry™ Eyebright Plus tablets are the original Swedish eye health supplement. Based on hand-picked Nordic wild blueberries from Swedish and Finnish forests, these vitamins for eye health are the first of their kind and are essential for maintaining good eye health throughout life. It is wonderful to have clear vision to be able to read a good book, spend time in front of a computer screen or watch television. Your eyes are busy every day, so it’s no wonder that sight is of great importance.
Eyesight getting worse as you age?
Just as our bodies change with age, so do our eyes and vision. For some, it happens quickly; for others, it can happen more gradually. Good eyes are important for a good and active life. The ability to see clearly and sharply, and switch quickly from darkness to light, makes everyday life easier. If you are looking for a solution to help you maintain good eye health, we have a supplement for the eyes that could help you.
Nordic blueberries and eye health
The positive effect of blueberries related to vision has been well documented and published in scientific studies1,2. Modern science has shown us that blueberries, especially Nordic blueberries, contain polyphenols, such as anthocyanidin, which can be found in the ocular tissue of the eye. These have valuable antioxidant properties, contributing to good eye health*.
Our eyes can deteriorate as we age, and we lose the ability to focus. The eye lens hardens, we produce less moisture in the eye and muscles weaken. A recent study of over 35,000 women aged ≥45 years found that a higher blueberry intake significantly reduced total age-related macular degeneration.** Leaving them with a better, clearer vision.
*Kalt W, et a. Recent Research on the Health Benefits of Blueberries and Their Anthocyanins. Adv Nutr. 2020;11(2):224–236.
**Sesso HD, et al. Intake of Blueberries, Anthocyanins, and Risk of Eye Disease in Women. J Nutr. 2024;154(4):1404–1413.
Join over 1 million people worldwide who recommend New Nordic
Kathy
“I will never be without Blue Berry™ Eyebright again. Thanks for a great product.”
Anna
“My friends commend me for being the good, active Anna again after Blue Berry™ improved my vision.”
Inga
“I’m just so happy that I found Blue Berry™. My eyes have improved little by little, day by day.”
Madeleine
“I am thrilled with the product. I am painting, and my spirits have been lifted.”
Our secret ingredient
New Nordic discovered the secret of wild low-bush Nordic blueberries in the 1990’s. Characterised by their deep purple pigment, these blueberries are known to have a high content of antioxidants, especially anthocyanins, which give the blueberry it’s purple-blue colour and have a protective effect on the body. Years of research and cooperation with world-renowned ophthalmologists resulted in the world’s first lutein-enriched Blue Berry™ tablet being launched in 1997. The Blue Berry™ tablet became a success and today the Blue Berry™ Eyebright Plus supplement for the eyes is trusted by millions of people who take it every day.
Mona's story
"Grandma, where are your glasses?"
When Mona from Sweden struggled with blurry vision, everyday life became frustrating. Reading, navigating, and even enjoying time with her family felt harder until she tried Blue Berry™ Eyebright. When her grandchild asked, “Grandma, where are your glasses?” she knew something had changed. Now, with sharper vision and new energy, Mona is thrilled and telling all her friends about Blue Berry™ Eyebright.
Our secret ingredient throughout history
Recommendations for blueberries date back to the 12th century. In more recent history, anecdotal accounts have credited the sharp vision of British fighter pilots during World War II to their generous consumption of blueberries.
Blue Berry™ supplements to suit your lifestyle
Based on the original New Nordic Blue Berry™ formula, Blue Berry™ is now available in various forms to suit your preference. Two daily tablets of the Blue Berry™ Eyebright will begin to support and improve your vision. Alternatively, our one-a-day Blue Berry™ Eye Bright tables have the added benefits of vitamin A and zinc to help maintain normal vision. If you prefer gummies to tablets, you will be pleased to know Blue Berry™ is also available in a great-tasting blueberry gummy.
Frequently Asked Questions
Do you have questions about the product? Find answers to the most common questions here, or contact us for personal assistance.
How do I take Blue Berry™ Eyebright Plus?
Take 1 tablet daily with a meal. Do not exceed the recommended dose. Food supplements should complement a varied diet and healthy lifestyle. The recommended intake is also stated on the packaging.
What is Blue Berry™ Eyebright Plus?
Blue Berry™ Eyebright Plus is an original Swedish food supplement developed to help maintain normal vision, eye health and vitality. It combines Nordic wild blueberries, eyebright and lutein with added vitamins and minerals for comprehensive eye support.
Who is Blue Berry™ Eyebright Plus suitable for?
It is suitable for adults who want daily support for normal vision and eye function, particularly those who use screens regularly, read often or wish to support eye health as they age.
What makes this version different from Blue Berry™ Eyebright?
Blue Berry™ Eyebright Plus contains vitamin A, zinc and copper, which contribute to maintaining normal vision and support overall vitality, making it a more comprehensive eye-health formula.
How does lutein support eye health?
Lutein is naturally found in the eye, especially in the macula, and plays a role in maintaining normal vision. Blue Berry™ Eyebright Plus provides lutein from tagetes flower extract as part of the daily dose.
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