Advanced brightening serum for renewed clarity and radiance
When the skin is prone to dark spots or uneven tone, effective care requires more than hydration — it requires targeted active ingredients that work below the surface. Pigment Clear™ Serum from New Nordic® is designed as a concentrated first step in your daily routine, helping the skin regain balance, clarity and a more harmonious appearance. The lightweight, silky texture absorbs quickly and prepares the skin for your moisturiser, allowing the active ingredients to work in synergy.
Struggling with Dark Spots and Uneven Skin Tone?
Over time, dark spots, sun spots and uneven pigmentation can make skin appear less radiant and less uniform. Changes in skin tone can leave your complexion looking dull, even when your skincare routine is consistent.
Ordinary moisturisers may help soften and hydrate the skin, but targeted brightening skincare offers an additional step for those concerned about visible discolouration. The key is choosing a serum with carefully selected ingredients that help improve the appearance of uneven skin tone while maintaining essential hydration.
Your Daily Serum for Brighter, More Even-Looking Skin
Meet Pigment Clear™ Serum by New Nordic — a targeted serum designed to help reduce the appearance of dark spots and promote a brighter, more balanced complexion.
Its botanical ingredients work together to enhance radiance and refine the appearance of skin texture. Liquorice root helps improve the look of dark spots, while mulberry, Indian gooseberry and clover support a brighter, smoother-looking complexion. Hyaluronic acid helps maintain hydration, leaving skin feeling soft and supple.
The lightweight formula absorbs easily into freshly cleansed skin. Use morning and evening before moisturiser, followed by Pigment Clear™ Cream for a complementary brightening routine.
Join over 1 million people worldwide who recommend New Nordic

Sarah
“It makes my face feel nice and smooth. It is easy to apply on my face and it has been very effective in removing the dark spots and areas on my face. It moisturizes my face and makes it feel soft and smooth.”

Emma
“Buying all three products is an investment, they’re worth every penny. I’ve never regretted my purchase! My skin looks so much better that I feel confident popping to the shops without wearing any make-up. I couldn’t be happier with the results!”

Mae
“I’m absolutely in love with the scent of this serum! It has become one of my favourite parts of my skincare routine, and I find myself reaching for it every day. The fragrance is just gorgeous, and I love how lovely it feels to use.”

Helen
“I wanted something to help with the dark spots that had become more noticeable over the years. I’ve added this serum to my morning and evening routine, and I love how easy it is to apply. My skin feels softer, and my complexion looks fresher and more even.”
Our Secret Ingredient: Indian Gooseberry
Known as amla, Indian gooseberry is a fruit native to the Indian subcontinent that has a long history in traditional wellness and beauty practices. Naturally rich in vitamin C and beneficial plant compounds, it is valued in skincare for helping promote a brighter, more radiant-looking complexion.
In Pigment Clear™ Serum, Indian gooseberry extract works alongside liquorice root, mulberry and clover to support a more even-looking skin tone. Combined with hydrating hyaluronic acid and antioxidant-rich astaxanthin, it helps make this brightening face serum a targeted addition to your daily skincare ritual.
Skincare routine for a more even skin tone
With Pigment Clear™ Serum and Pigment Clear™ Cream, you have a targeted routine that helps refine uneven skin tone and reduce the appearance of dark spots. For an extended regimen, add Pigment Clear™ Hand Cream to brighten and hydrate the hands as well.
Pigment Clear™ Serum
Targets dark spots and uneven tone with a lightweight, fast-absorbing formula that helps refine and brighten the complexion. Leaves the skin smoother, clearer and ready for what follows.
Pigment Clear™ Cream
Corrects discoloration while delivering lasting hydration for improved softness and radiance. With regular use, the skin appears more even, calm and naturally illuminated.
Pigment Clear™ Hand Cream
Extra tip! Do you need a little extra care for dark spots on the hands? This velvety, non-greasy cream absorbs quickly, nourishes deeply and helps restore a more even-toned, comfortably moisturised appearance.
Beauty In & Out™
Frequently Asked Questions
Do you have questions about the product? Find answers to the most common questions here, or contact us for personal assistance.
How should I use Pigment Clear™ Serum?
Apply the serum to clean, slightly damp skin on the face and neck morning and evening. Use a small amount and massage gently until absorbed. For best results, follow with Pigment Clear™ Cream. The recommended use is also printed on the packaging.
Who is Pigment Clear™ Serum suitable for?
It is ideal for anyone who wants to help reduce the appearance of dark spots, even out skin tone and support a brighter, smoother complexion as part of their daily routine.
Can I use Pigment Clear™ Serum long-term?
Yes. The serum is suitable for long-term daily use and can be included permanently in your skincare routine.
Can I combine this serum with other skincare products?
Yes. Pigment Clear™ Serum layers easily under your daily moisturiser and works particularly well when used with the New Nordic Pigment Clear™ Cream for enhanced results.
What ingredients does Pigment Clear™ Serum contain, and what makes them special?
The formula features liquorice root, Indian gooseberry, mulberry and clover extracts, which help brighten the skin and reduce the appearance of uneven tone. Astaxanthin adds radiance, while hyaluronic acid provides hydration. Together, these nourishing plant extracts help promote a clearer, smoother and more illuminated complexion.
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