The original Swedish blueberry supplement to support healthy eyes
Blue Berry™ Eyebright tablets are the original Swedish eye health supplement and one of our best sellers for over twenty years! With hand-picked Nordic wild blueberries from Swedish and Finnish forests, these natural vitamins for eyesight are the first of their kind and essential for maintaining good eye health throughout life. Your eyes are essential for capturing everyday moments. Aiding your vision so you can easily read a book or comfortably look at screens can make life so much simpler. Supporting your eye health with a daily supplement can be one step to enhancing your vision.
Is your eyesight struggling as you age?
Just as our bodies and skin change with age, so do our eyes and vision. For some, it happens quickly; for others, it can happen gradually. Good eye health is essential for a happy and active life. The ability to see clearly and sharply and adjust to light and dark environments increases confidence and ensures you don’t miss important moments. Blue Berry™ Eyebright vitamins could greatly benefit you if you want to improve your eye health.
Nordic blueberries and eye health
The positive effect of blueberries related to vision has been well documented and published in scientific studies1,2. Modern science has shown us that blueberries, especially Nordic blueberries, contain polyphenols, such as anthocyanidin, which can be found in the ocular tissue of the eye. These have valuable antioxidant properties, contributing to good eye health*.
Our eyes can deteriorate as we age, and we lose the ability to focus. The eye lens hardens, we produce less moisture in the eye and muscles weaken. A recent study of over 35,000 women aged ≥45 years found that a higher blueberry intake significantly reduced total age-related macular degeneration.** Leaving them with a better, clearer vision.
*Kalt W, et a. Recent Research on the Health Benefits of Blueberries and Their Anthocyanins. Adv Nutr. 2020;11(2):224–236.
**Sesso HD, et al. Intake of Blueberries, Anthocyanins, and Risk of Eye Disease in Women. J Nutr. 2024;154(4):1404–1413.
Join over 1 million people worldwide who recommend New Nordic
Kathy
“I will never be without Blue Berry™ Eyebright again. Thanks for a great product.”
Anna
“My friends commend me for being the good, active Anna again after Blue Berry™ improved my vision.”
Inga
“I’m just so happy that I found Blue Berry™. My eyes have improved little by little, day by day.”
Madeleine
“I am thrilled with the product. I am painting, and my spirits have been lifted.”
Our secret ingredient
New Nordic discovered the secret of wild low-bush Nordic blueberries in the 1990’s. Characterised by their deep purple pigment, these blueberries hold a high content of antioxidants, especially anthocyanins, which provide that deep purple-blue colour. They also have a protective effect on the body with higher levels of vitamin C and vitamin D, and their lutein content matches that found in the eye’s macula and supports our vision.
Years of research and cooperation with world-renowned ophthalmologists resulted in the world’s first lutein-enriched Blue Berry™ tablet being launched in 1997. The Blue Berry™ tablet became a success, and today, the Blue Berry™ Eyebright supplement for eyesight is trusted by millions of people who take it daily.
Mona's story
"Grandma, where are your glasses?"
When Mona from Sweden struggled with blurry vision, everyday life became frustrating. Reading, navigating, and even enjoying time with her family felt harder until she tried Blue Berry™ Eyebright. When her grandchild asked, “Grandma, where are your glasses?” she knew something had changed. Now, with sharper vision and new energy, Mona is thrilled and telling all her friends about Blue Berry™ Eyebright.
Our secret ingredient throughout history
Recommendations for blueberries date back to the 12th century. In more recent history, anecdotal accounts have credited the sharp vision of British fighter pilots during World War II to their generous consumption of blueberries.
Blue Berry™ supplements to suit your lifestyle
Based on the original New Nordic Blue Berry™ formula, Blue Berry™ is now available in various forms to suit your preference. Two daily tablets of the Blue Berry™ Eyebright will begin to support and improve your vision. Alternatively, our one-a-day Blue Berry™ Eye Bright tables have the added benefits of vitamin A and zinc to help maintain normal vision. If you prefer gummies to tablets, you will be pleased to know Blue Berry™ is also available in a great-tasting blueberry gummy.
Frequently Asked Questions
Do you have questions about the product? Find answers to the most common questions here, or contact us for personal assistance.
How do I take Blue Berry™ Eyebright?
Take the tablets daily as directed on the packaging. Food supplements are intended to complement a varied diet and healthy lifestyle and should not exceed the recommended dose.
What is Blue Berry™ Eyebright?
Blue Berry™ Eyebright is a food supplement developed to help maintain normal eye health and vision. The tablets contain Nordic wild blueberries, eyebright and tagetes flower, providing lutein as part of the daily dose.
Who is Blue Berry™ Eyebright suitable for?
Blue Berry™ Eyebright is suitable for adults who want to support eye health and visual function, especially as part of an active lifestyle or with increasing age.
What makes Nordic blueberries special?
The blueberries used in Blue Berry™ Eyebright are wild lowbush blueberries (Vaccinium myrtillus) native to Northern Europe. They are smaller than cultivated varieties and valued for their deep colour and natural content of plant compounds. The extraction process is designed to preserve these naturally occurring substances.
How does lutein support eye health?
Lutein is a naturally occurring carotenoid found in the eye, particularly in the macula. It plays a role in maintaining normal vision and is included in Blue Berry™ Eyebright from tagetes flower extract.
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