We’re delighted to announce that New Nordic’s Magic Magnesium™ Glycinate range has been recognised as the UK’s No.1 single source magnesium glycinate supplement brand.*

Based on independent research conducted by Euromonitor International, this recognition reflects 2025 retail value sales and represents a major milestone for the Magic Magnesium™ range.

A Milestone for Magic Magnesium™

Our goal when developing Magic Magnesium™ was simple: to create magnesium supplements that people could trust. From the quality of the ingredients to the science behind the formulations, every aspect of the range was designed to support everyday well-being and give consumers confidence in what they’re taking.

Today, the Glycinate range includes:

Each product combines highly absorbable magnesium glycinate with carefully selected supporting ingredients, including vitamin D, B vitamins and French maritime pine bark.

This recognition reflects the trust that customers place in the Magic Magnesium™ range every day and highlights the growing popularity of magnesium glycinate among UK consumers.

Growing Across the UK

This recognition comes at a landmark moment for the Magic Magnesium™ range. Following a recent nationwide launch in Boots stores and online, Magic Magnesium™ is now more accessible than ever to consumers across the UK.

As one of the UK’s most recognised health and beauty retailers, Boots provides an exciting opportunity to introduce even more people to the benefits of magnesium glycinate and New Nordic’s innovative magnesium formulas.

The momentum continues throughout summer 2026, with Magic Magnesium™ also appearing across the London Underground as part of New Nordic’s latest out-of-home campaign. If you’re travelling through London, keep an eye out for us on your commute.

Discover the New Nordic range at Boots.

"For us, quality has always come first. We're honoured by this recognition and even more grateful that our products are making a positive difference to so many people." — Karl Kristian Bergman Jensen, Founder & CEO

What Makes Magic Magnesium™ Different?

At New Nordic, we believe effective supplementation is about more than simply providing nutrients.

The Magic Magnesium™ Glycinate range combines highly absorbable magnesium glycinate with complementary ingredients selected to work in harmony with the body. Our formulations include French maritime pine bark, which supports microcirculation, as well as vitamin D and B vitamins.

The French maritime pine bark used in Magic Magnesium™ Glycinate is sourced from the Larnes Forest near Bordeaux, France. Karl Kristian Bergman Jensen, New Nordic Founder & CEO, and François Moesgaard, creator of Magic Magnesium™, visit the forest to oversee the sourcing and quality of our proprietary extract.

The Magic Magnesium™ Glycinate range is available in tablets and convenient liquid shots, making it easier to find a solution that suits individual lifestyles and preferences.

Shop mentioned products:

Magic Magnesium™ Glycinate

Price range: £20.49 through £49.99 — or subscribe to save 20%

Magic Magnesium™ Glycinate Shot

£29.99 — or subscribe to save 20%

Why Magnesium Matters

Magnesium is an essential mineral that contributes to hundreds of processes throughout the body, including normal muscle function, normal functioning of the nervous system, normal energy-yielding metabolism and the maintenance of normal bones. It also contributes to a reduction of tiredness and fatigue.

Despite its importance, many people still struggle to achieve optimal magnesium intake through diet alone. As awareness of magnesium’s role in supporting everyday well-being continues to grow, magnesium glycinate has become one of the most popular forms of magnesium supplementation thanks to its high bioavailability and suitability for daily use.

This growing consumer demand has helped establish magnesium glycinate as one of the most popular forms of magnesium supplementation, making recognition as the UK’s No.1 single source magnesium glycinate supplement brand* particularly meaningful.

Thank You to Our Customers

This achievement would not have been possible without the support of our customers, retail partners and healthcare professionals.

Being recognised as the UK’s No.1 single source magnesium glycinate supplement brand* is an exciting milestone, but our commitment remains unchanged: to continue developing innovative, science-backed supplements inspired by nature and designed to support everyday well-being.

Thank you to everyone who has chosen Magic Magnesium™ and been part of the journey so far.

*About the Research

Euromonitor International; Based on custom research conducted in February–April 2026 and Consumer Health 2026 edition, as per single source Magnesium Glycinate category definition; brand retail value sales in RSP; Data for 2025.

For full details, visit newnordic.co.uk/verify.