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Health and beauty matters are serious matters. The effectiveness of our health and beauty products is crucial in everything we do here at New Nordic. We are a Swedish-based company with a unique know-how in medicinal plants. With a dream to establish a company that could develop herbal products, adding vitality and years to people's lives, New Nordic was founded in 1990 by Karl Kristian Bergman Jensen. In 1992, Marinus Blåbjerg joined the company as an equal co-owner. That was the beginning of a long-term friendship and business adventure. The New Nordic passion is to help individuals worldwide live better, healthier lives through developing innovative, effective supplements and cosmetics. New Nordic products have won many awards and accolades from international industry organisations. In recent years, the company has achieved category leader status in the "Beauty from Within" category – a rapidly growing sector worldwide.


An idea that is travelling around the world

The plant kingdom has powerful healing and vitality-bringing capacities that benefit our health and beauty. We all want to feel good and look young, and New Nordic's unique approach to finding plant ingredients that can nourish and activate life processes to keep us vital and beautiful while we age is ground-breaking. The idea began in Scandinavia, but it soon spread around the world. People from Europe, North America and Asia are attracted to the New Nordic path to vitality and want to share Scandinavian values.

Many people want to use the same New Nordic supplements and cosmetics as those in Denmark, Norway, and Sweden. Today, New Nordic's products are sold daily in more than 50,000 pharmacies, beauty stores, and health stores in more than 40 countries, from China in the East to the United States in the West. To further service consumers and retailers with high-quality sales and post-sales support, New Nordic has opened more than 20 country subsidiaries, and more are planned to open.

New Nordic has become a well-known and recognised consumer brand. Its distinctive packaging design and silver tree logo are clear and consistent product features.


Decades of passion

New Nordic is committed to uncompromising product quality, from field and forest to the package in the shop. In 2004, Mr. François Gérard joined New Nordic to further strengthen the research and innovation processes. François is a trustworthy resource with extensive herbal experience who" breathes" healthy living. François and Karl Kristian regularly travel around the world to explore new herbs and find new ways of using existing ones. Under their" From Seed to Heart" program, they control every step, from field cultivation to the finished product delivery to the pharmacy, beauty, or health retailer. They work only with reliable growers and plant extractors from all over the world. People with whom they have built close relations based on mutual trust.

New Nordic analyses all ingredients in controlled laboratories to ensure the safety and effectiveness of its products, conducting extensive trials and working only based on proven medical evidence. To do so, they maintain close contact with botanical, nutritional, and medical experts worldwide. Once approved, their products are processed and packaged in controlled facilities under the tightest quality controls. The result is a growing range of food supplements and, lately, cosmetics that have been found to promote vitality and postpone age-related degeneration processes. Nearly all New Nordics products are manufactured in Sweden and Denmark.

New Nordic – a name with a meaning

The company was named New Nordic to reflect a dynamic and innovative business based on the Nordic tradition of living close to nature and being creative craftsmen from the time of the Vikings. The company always had a three as its logo, but it was in 1997 that the characteristic Silver tree, designed by Göran Rossling, came into use. The tree symbolises Yggdrasil, the tree of life from the Norse mythology. The silver is shiny, modern, and hi-tech on the one hand, but it also has a feminine energy - it is fluid, emotional and mysterious. It is soothing, calming and purifying. The products from New Nordic come in different packaging, but all carry the characteristic Silver tree logo.

A free and transparent company

New Nordic is a modern-run company with a" family-like" working environment that stimulates creativity and excellence. The company values its expertise and heritage highly. New Nordic is an independent company and wants to continue to be so. Therefore, the owners introduced New Nordic to the Swedish public stock market. In January 2007, New Nordic was listed on NASDAQ Stockholm, First North. This gives New Nordic the financial resources it needs to grow worldwide while maintaining the company spirit. 

Being on the stock market also means that New Nordic must report everything happening in the company to the public. That way, New Nordic are an open, transparent, and modern company where everybody can follow what they do and where everyone who wishes can buy shares and become an owner of New Nordic with Marinus and Karl Kristian. 

Sharing Scandinavian Values Deeply Rooted in New Nordic

New Nordic means Scandinavia – in the sense of long tradition for the highest quality, in the sense of a reputation for exceptional longevity, in the sense of high business integrity, and in the sense of clean, simple, exciting, modern design. Our base in Sweden and our strong market position throughout Scandinavia reinforce this identity. In Scandinavia, we live close to nature and have a reputation for exceptional longevity and happiness. We value nature highly, and we care about it. We also value the purity and quality of the products we use daily. As humans, we value equality, freedom, and integrity. New Nordic also stands for long-term commitment to our customers and retailers, as well as to the quality of our products and the research that will be driving our development of vitality- and beauty, bringing products long into the future.


How we do it

New Nordic strives to capture the vitality-bringing essences in plants from all over the world. But what about the essence of New Nordic itself? New Nordic's success is built on a solid platform of ideas that create value for the world by adding vitality and years to people's lives. New Nordic strictly follow three brand values that permeate the way they work, the goals they set, and how they present themselves to the marketplace.


New Nordic stands for long-term commitment to our customers and markets, as well as to the quality of our products and the research that will drive our development far into the future. The long-term perspective can be seen in our product focus, i.e., products specifically designed to promote long-term vitality and beauty—a long and active life.

The creator

François Gérard is the creator of many of New Nordic's remarkable health and inner beauty products. He is a trustworthy resource with over 30 years of international herb and beauty experience. François spends as much time travelling to distant places in the world investigating rare botanicals in their natural unspoiled environment as he spends in the laboratory. He is a unique person who lives and breathes "Natural Magic."

Who makes it happen

New Nordic is a team of people with a high level of education and experience, pragmatic personalities with creative talents, an entrepreneurial spirit, an international orientation, and a genuine appreciation of healthy living. Our management emphasises result orientation, leadership, innovation, and skills development. Our team members should be offered the opportunity to rapidly develop their expertise and careers. Our people, markets and sales are growing, as is our job enthusiasm. This makes New Nordic a great team to be on. It's why we can recruit the best potential to our very operational positions with clear responsibilities and targets. And it's what's driving the upward spiral of our business.

Scandinavian Manufacturing

To secure consistent, standardised quality, we source all key raw materials from around the world and coordinate a successful extraordinary quality test programme of raw materials our manufacturers use. Today, nearly all manufacturing is done in Scandinavia. This is changing somewhat as we look worldwide for new technology and manufacturing new dosage forms.

New Nordic Herbal School

The company is also locally driving engagement, education and building leadership with healthcare professionals to strengthen their endorsement of the brands, which builds market share and brand loyalty. We engage with our retail partners to share expertise, provide shoppers with the best value, and educate and train the retailer's personnel to enhance their knowledge of New Nordic products. Additionally, we have national in-house customer call centres and digital chat service to provide end consumers with a high-quality sales and post-sales support experience. Consumers are encouraged to call for advice through our advertising.


Our brand is our universe

OUR BRAND" PERSONALITY is projected to the world primarily by the behaviour and communications of every New Nordic employee and only secondarily by our management decisions. In other words, actions speak louder than words. Ideally, the personality perceived by our customers will reflect our core values.

We build our New Nordic brand by offering consumers meaningful substance, not just through advertising slogans. Our constant innovation keeps our brand newsworthy, and our focus on effectiveness builds trust in our brand over time. Day by day, our brand grows more robust.


Research | Know-how

New Nordic's business strategy leverages its unique ability to develop innovative formulations to provide its customers with new products and solutions with superior effectiveness and ease of use in strongly branded packaging. Continual investment in research and development, marketing, and advertising is critical to developing and selling innovative products. We also believe in building close and long-term relations with suppliers as close to the original supply source as possible to control quality from fields and forests to the finished product.