Show you
the path of
vitality
Let New Nordic show you the way
Health and beauty matters are serious matters. The effectiveness of our health and beauty products is crucial in everything we do her at New Nordic. We are a Swedish-based company with a unique know-how in medicinal plants. With a dream to establish a company that could develop herbal products adding vitality and years to peoples lives, New Nordic was founded in 1990 by Karl Kristian Bergman Jensen. In 1992 Marinus Blåbjerg joined the company as an equal co-owner. That was the beginning of a long-term friendship and business adventure. The New Nordic passion is to help individuals around the world to live better, healthier lives through developing innovative, effective supplements and cosmetics. New Nordic’s products have have won many awards and accolades from international industry organizations. In recent years, the company has achieved category leader status in the “Beauty from Within” category – a rapidly growing sector worldwide.
An idea that is travelling around the world
The plant kingdom has powerful healing and vitality bringing capacities that benefits our health and beauty. We all want to feel good and look young and New Nordics unique approach to find plant ingredients that can nourish and activate life processes to keep us vital and beautiful while we age is groundbreaking. The idea began in Scandinavia, but it soon spread around the world. People from all over Europe, North America and Asia are attracted to the New Nordic path to vitality and they want to share the Scandinavian values.
A growing number of people want to use the same New Nordic supplements and cosmetics as people in Denmark, Norway and Sweden. Today New Nordic’s products are sold daily in more than 50.000 pharmacies, beauty stores and health stores in more than 40 countries from China in East to the United States in West. To further service the consumers and retailers with a high-quality sales and post-sales support, New Nordic has opened more than 20 country subsidiaries and more is planned to open.
New Nordic has become a well-known and recognized consumer brand. Its distinctive, packaging design and the silver tree logo is a clear and consistent feature on all products.
Decades of passion
New Nordic is committed to uncompromising product quality, from field and forest to the package in the shop. In 2004 Mr. François Gérard joined New Nordic to further strengthen the research and innovation processes. François is a true resource with extensive herbal experience who ”breathes” healthy living. François and Karl Kristian regularly travel around the world to explore new herbs and finding new ways of using existing ones. Under their ”From Seed to Heart” program, they control every step from cultivation in the field to delivery of the finished product to the pharmacy, beauty or health retailer. They work only with reliable growers and plant extractors from all over the world. People with whom they have built close relations based on mutual trust.
New Nordic analyze all ingredients in controlled laboratories to ensure safety and effectiveness of their products, conducting extensive trials and working only on the basis of proven medical evidence. To do so, they maintain close contact with botanical, nutritional and medical experts all over the world. Once their products are approved, they are processed and packaged in controlled facilities under the tightest quality controls. The result is a growing range of food supplements and lately cosmetics, that have been found to promote vitality and postpone age-related degeneration processes.
Nearly all of New Nordics products are manufactured in Sweden and Denmark.
New Nordic – a name with a meaning
The company was named New Nordic to reflect a dynamic and innovative business based on nordic tradition of living close to nature and being creative craftsmen dating back from the time of the vikings. The company always had a three as it’s logo but it was in 1997 the characteristic Silvertree designed by Göran Rossling, came into use. The tree symbolize Yggdrasil, the tree of life from the Norse mythology. The silver is shiny, modern and hi-tech at the one hand but it also has a feminine energy - it is fluid, emotional and mysterious. It is soothing, calming and purifying. The products from New Nordic comes in different packaging but all carry the characteristic SIlvertree logo.
A free and transparent company
New Nordic is a modern run company with a ”family-like” working environment that stimulate creativity and excellence. The company value their expertise and heritage highly. New Nordic is an independent company and want to continue to be so. Therefore, the owners introduced New Nordic to the public stock market in Sweden. In January 2007, New Nordic was listed on NASDAQ Stockholm, First North. This gives New Nordic access to the financial resources they need to grow world wide without abandoning the company spirit.
Being on the stock market also means that New Nordic have to report everything that is going on in the company to the public. That way New Nordic are an open, transparent and modern company, where everybody can follow what they do and where everyone who wish can by shares and become an owner of New Nordic together with Marinus and Karl Kristian.
Sharing Scandinavian Values deeply Rooted in New Nordic
New Nordic means Scandinavia – in the sense of long tradition for highest quality, in the sense of a reputation for exceptional longevity, in the sense of high business integrity, and in the sense of clean, simple, exciting, modern design. Our base in Sweden and our strong market position throughout Scandinavia reinforce this identity. In Scandinavia we live close to nature and we have a reputation fro exceptional longevity and happiness. We value our nature highly and we care for it. We also value the purity and quality of the products we use in our daily life. As humans we value egality, freedom and integrity. New Nordic also stands for long term commitment to or customers and retailers, as well as to the quality of our products and the research that will be driving our development of vitality- and beauty bringing products long into the future.
How we do it
New Nordic strives to capture the vitality-bringing essences in plants form all over the world. But what about the essence of New Nordic itself? New Nordics success is build on a solid platform of and ideal to create value to the world by adding vitality and years to peoples lives. New Nordic strictly follow three brand values that permeate the way they work, the goals they set, and how they present themselves to the marketplace.
Long-Term
New Nordic stands for long-term commitment to our customers and markets, as well as to the quality of our products and the research that will be driving our development far into the future. The long-term perspective can perhaps also be seen in terms of our product focus, i.e. products that are specifically designed to promote long-term vitality and beauty – a long and active life.
The creator
François Gérard is the creator of many of New Nordic’s remarkable health and inner beauty products. With more than 30 years of international herb and beauty experience, he is a true resource. François spends as much time travelling to distant places in the world investigating rare botanicals in their natural unspoiled environment as he spends in the laboratory. He is a unique person who lives and breathes “Natural Magic.”
Who makes it happen
New Nordic is a team that consists of people with a high level of education and experience, pragmatic personalities with creative talents, an entrepreneurial spirit, international orientation and a genuine appreciation of healthy living. Our management emphasizes result-orientation, leadership, innovation and development of skills. It is our philosophy that our team members should be offered the opportunity to rapidly develop their expertise - and their careers. Our people, our markets and our sales are growing, as is our job enthusiasm.
This makes New Nordic a great team to be on. It’s why we are able to recruit the best potential to our positions, which are very operational, with clear responsibilities and targets. Andit’s what’s driving the upward spiral of our business.
Scandinavian Manufacturing
To secure consistent standardized quality, we source all key raw materials from around the world and we coordinate a successful extraordinary quality test programme of raw materials used by our manufacturers. Today, nearly all manufacturing is done in Scandinavia. This is changing somewhat as we look world wide for new technology and manufacturing of new dosage forms.
New Nordic Herbal School
The Company is also locally driving engagement, education and building leadership with health care professionals to strengthen their endorsement of the brands, which in turn build market share and brand loyalty. We engage with our retail partners to share expertise and provide shoppers with the best value and to educate and train the retailers personnel to enhance their knowledge of the New Nordic products. Additionally we have national in-house customer call centers and digital chat service to provide end consumers with a high-quality sales and post-sales support experience. Consumers are encouraged to call for advice through our advertising.
Our brand is our universe
OUR BRAND ”PERSONALITY is projected to the world primarly by the behaviour and communications of every New Nordic employee, and only secondarily by our management decisions. In other words, actions speak louder than words. Ideally, the personality perceived by our customers will be one that reflects our core values.
We build our New Nordic brand by offering consumers meaningful substance and not just through advertising slogans. Our constant innovation keeps our brand newsworthy and our focus on effectiveness build trust in our brand over time. Day by day our brand grows stronger.
Research | Know-how
New Nordic’s business strategy leverages its unique ability to develop its own innovative formulations to provide its customers new products and solutions with superior effectiveness and ease-of-use in strongly branded packaging.We believe continual investment in research and development, marketing and advertising is critical to the development and sale of innovative products. We also believe in building at close and long term relation with suppliers as close to the original supply source as possible to control quality from fields and forrest to the finished product.