Since its establishment in 1990, New Nordic has been an innovative and dynamic company that develops herbal products to strengthen vitality worldwide. Many individuals in modern society fear ageing, and while the fountain of youth remains unfound, nature provides a wide range of possibilities for supporting individual strength and vitality through life. As a result, New Nordic's approach to herbs, plants, and their various ways of impacting the body has spread around the globe. New Nordic has been at the forefront of utilising plant molecules to activate the body's mechanisms and powers. The secret lies in providing the body with specific nutrients that help activate special cells, such as those in the eyes or brain, to be more active.